Primary, custom research is one of the most important tools any company can use to drive data-driven decision making. When this type of research is needed, it’s important to design it with the right methodologies to address the key business questions that need to be answered.
While every business question is unique, there are common research topic areas that we frequently address for our clients, using survey-based methods, observation, qualitative techniques, and analytic methods.
- Attitudes, Perceptions, and Behaviors
- Brand Tracking, Equity, Engagement, & Extension
- Purchase journey
- Category dynamics and trends
- Uncovering needs, barriers, and use cases
- Prioritizing these and developing platform opportunities
- Concept development and testing
- Brand alignment
- Experience alignment
- Portfolio optimization
- Competitive assessment
- Feature prioritization
- Product positioning and marketing claims
- Creative development
- Buyer profiling
- Product usage
- Satisfaction and loyalty
- Launch / ad tracking
- Marketing and retail effectiveness
These different research techniques guide our clients in key areas of their business. Some of the questions they ask cover a wide range of topics.
- How do I drive higher sales and higher margins?
- How can I increase market share?
- Where should we next invest?
- Which features are table stakes, delighters?
- Where is the key to unlock repeat
purchase and higher usage?
- Which new product ideas have the
strongest market potential?
- Is the concept unique and appealing?
- How well does each idea fit our
- What is my retention rate ?
- Repeat purchases?
- Where/when am I losing customers – and why?
- To whom am I losing my customers?
- Who is my target audience?
- What are their most important
needs and pain points?
- How do my audience define the market?
- What is the right mix of products
to maximize market opportunity?
- How well is my brand competing in the marketplace?
- What are my direct and indirect competitors up to?
- Which trends will impact the future of my business?
- What trade-offs do people make in their purchase choices?
- What returns am I getting on my marketing investment?
- Which channels are most effective in driving consumer interest?
- How is my brand perceived?
- How do I differentiate myself from competitors?
- What drives brand loyalty and advocacy and how can I tap into it?
- How do I determine optimal pricing for both share and profitability?
- How are people responding to incentives?
- Which programs are most effective?
Whatever your business research needs, we would love to hear about them., and share our thoughts on approach.