We Listen
For research to be effective and have a strong impact on decisions, business issues must be deeply understood.
By intently listening to the business needs, we design and conduct custom, primary market research that adds value and drives decisions.
We Customize
No two businesses are the same, and no two business problems are the same.
Whether I’s qualitative or quantitative research, modeling and advanced analytics or a simple survey, your business objectives are met with a customized approach to meet your needs.
We Are Your Team
Each business team is unique – from large, global internal research teams to those who have never conducted a primary research project.
Choose to work with a company that’s done it all before and will have your best interest in mind every step of the way.
Market
Understanding and Monitoring
- Segmentation
- Attitudes, Perceptions, and Behaviors
- Brand Tracking, Equity, Engagement, & Extension
- Purchase journey
- Category dynamics and trends
- Usage
Defining Opportunities, Needs & Experiences
- Uncovering needs, barriers, and use cases
- Prioritizing these and developing platform opportunities
- Concept development and testing
- Brand alignment
Product
Development
- Experience alignment
- Portfolio optimization
- Competitive assessment
- Feature prioritization
- Pricing
- Product positioning and marketing claims
- Creative development
Go-to-Market Evaluation
- Buyer profiling
- Product usage
- Satisfaction and loyalty
- Launch / ad tracking
- Marketing and retail effectiveness
Identifying Growth Opportunities
- How do I drive higher sales and higher margins?
- How can I increase market share?
- Where should we next invest?
Drivers of
Choice
- Which features are table stakes, delighters?
- Where is the key to unlock repeat
purchase and higher usage? - Which new product ideas have the
strongest market potential? - Is the concept unique and appealing?
- How well does each idea fit our
business goals?
Analyzing The Marketing Funnel
- What is my retention rate ?
- Repeat purchases?
- Where/when am I losing customers – and why?
- To whom am I losing my customers?
Category and Target
- Who is my target audience?
- What are their most important
needs and pain points? - How do my audience define the market?
Portfolio Mix
- What is the right mix of products
to maximize market opportunity?
Brand Health
- How well is my brand competing in the marketplace?
Market Landscape
- What are my direct and indirect competitors up to?
- Which trends will impact the future of my business?
Portfolio Prioritization
- What trade-offs do people make in their purchase choices?
Marketing Investment ROI
- What returns am I getting on my marketing investment?
- Which channels are most effective in driving consumer interest?
Positioning and
Differentiation
- How is my brand perceived?
- How do I differentiate myself from competitors?
- What drives brand loyalty and advocacy and how can I tap into it?
Pricing
Strategy
- How do I determine optimal pricing for both share and profitability?
Which Incentive Programs are Most Effective?
- How are people responding to incentives?
- Which programs are most effective?
Let’s Talk
Whatever your business research needs, we would love to hear about them, and share our thoughts on approach.