The growing challenge of survey fraud and how to address it
Survey fraud is becoming a real problem for the market research industry – bots and survey farms are becoming more sophisticated, making it increasingly difficult to spot fraudulent survey responses within data sets. The industry is taking steps to address the issue, but in the near term it is essential for researchers to implement their own measures to ensure high quality survey data for their clients. Here, we discuss the problem and outline solutions to address it.
Top 10 Research Pitfalls for CPG Innovation
When it comes to using research to identify innovation opportunities and optimize new products, there are some common pitfalls we observe that prevent research from having its full impact, or prevent the business from maximizing its potential.
Top 10 B2B Research Mistakes
Here are the top ten mistakes we frequently see clients making that sabotage the effectiveness of research.
Webinar Replay: COVID-19 Tracking Changing Consumer Behaviors and Implications for Brands in US, UK and China
COVID-19 Consumer Actions, Attitudes and Behavior Changes
How are consumers reacting to the COVID-19 crisis. Strategy Analytics carried out research in the US, UK, and China with these goals:
- Understand awareness and attitudes towards COVID-19
- Understand changing work, life and leisure activities
- Capture consumer expectations on a return to normalcy
- Determine the impact of COVID-19 on future purchase cycle for new devices