SA Market Insights is the world’s leading software research provider. We have conducted hundreds of projects for the software industry, spanning from early-phase planning all the way through post-launch assessment. Our experience in this space means we can leverage all of our knowledge of the space and apply it to your business questions. This streamlines the process and ensures that the research delivers exactly what you need for your business.
Common Research Topics Addressed for Software (often in support of M & A Activities)
- Brand Metrics and Competitive Assessment
- Brand Perceptions and Landscape
- Re-Branding
- Concept Assessment and Pricing
- Category and Market Dynamics
- Industry Trends
- Product Extensions
- Product-Brand Alignment
- Digital Transformation
- Cloud Migration and SaaS
- Feature Prioritization
- Platform Development
- Usage
- Target Market Profiling
- Decision Maker Profiling
- Purchase Journey Mapping
Software research easily extends from one vertical to another, leveraging learnings from one industry to another. We have conducted research among hundreds of verticals, with targeted expertise in many.
Software Industry Expertise
Manufacturing
Food & Beverage
FinTech
Compliance
BCDR
MSPs
Privacy and Security
Communications
Video
AML, KYC
Marketing and CRM
SMBs
Education
Property Management
Oil & Gas
Utilities
Power
Automotive
Telecommunications
Pharmaceuticals
Life Sciences
Buildings, Infrastructure, Smart Cities
CPG
Chemicals
Many software companies conduct periodic, ad hoc primary research, rather than following a process or establishing an ongoing drumbeat to monitor their position over time. But our experience indicates that the most profitable and high-growth companies are regularly assessing their markets to measure progress and identify new opportunities. Two key areas of research are particularly valuable.
World Class Research Process for Software Companies
Following a clear process ensures you stay ahead of the market, identify opportunities and risks early, and offer the most compelling solutions.
Research Process for Software Companies
Let’s Talk
Whatever your business research needs, we would love to hear about them, and share our thoughts on approach.