Many software companies conduct periodic, ad hoc primary research, rather than following a process or establishing an ongoing drumbeat to monitor their position over time. But our experience indicates that the most profitable and high-growth companies are regularly assessing their markets to measure progress and identify new opportunities. Two key areas of research are particularly valuable.
SA Market Insights is the only primary research provider focused on custom research specifically for the software industry. From start-ups to long-established mega-brands, we know this space inside and out, adding instant and unparalleled value to any research initiative.
Common Research Topics Addressed for Software (often in support of M & A Activities)
- BRAND
- Brand Metrics and Competitive Assessment
- Brand Perceptions and Landscape
- Re-Branding
- Positioning and Value Proposition
- MARKET OPPORTUNITIES
- Concept Assessment and Pricing
- Category and Market Dynamics
- Industry Trends
- Needs
- PLATFORM AND PRODUCT
- Product Extensions
- Product-Brand Alignment
- Feature Prioritization
- Platform Development
- STRATEGY
- Digital Transformation
- Cloud Migration and SaaS
- TARGET MARKET
- Usage
- Target Market Profiling
- Decision Maker Profiling
- Purchase Journey Mapping
- Segments and Sizing
World Class Research Process for Software Companies
Following a clear process ensures you stay ahead of the market, identify opportunities and risks early, and offer the most compelling solutions.
Research Process for Software Companies
Software research easily extends from one vertical to another, leveraging learnings from one industry to another. We have conducted research among hundreds of verticals, with targeted expertise in many.
Software Industry Expertise
AML, KYC
Automotive
BCDR
Buildings, Infrastructure, Smart Cities
Chemicals
Communications
Compliance
Consulting Services
CPG
Cybersecurity
Education
ERP
FinTech
Food & Beverage
Life Sciences
Managed Services
Manufacturing
Marketing and CRM
MSPs
Oil & Gas
Pharmaceuticals
Power
Privacy and Security
Property Management
SMBs
Telecommunications
Utilities
Video
Let’s Talk
Whatever your business research needs, we would love to hear about them, and share our thoughts on approach.