Conducting research for Consumer businesses is where many new research methodologies have been born. The team at SA Market Insights has conducted thousands of consumer studies and has literally invented new methods that have become widely used by the industry. This passion for finding new ways of getting better data drive us every day.
Common Research Types we Conduct for Consumer Companies
- Brand Metrics and Perceptions
- Competitive Assessment
- Market Landscape
- Market Monitoring
- Tracking Studies
- Segmentation and Market Sizing
- Category and Market Dynamics
- Industry Trends
- Uncovering unmet Needs
- Needs or Use Case Prioritization
- Platform Development
- Experience Alignment
- Concept Assessment and Pricing
- New Product Development
- Feature Prioritization
- Product Extensions
- Usage and Behaviors
- Consumer Experience
- User Profiling
- Decision Maker Profiling
- Journey Mapping
- Product-Brand Alignment
- Satisfaction and Usage
- Messaging Awareness and Tracking
Investigating the needs, perceptions, and behaviors of consumers is a cornerstone of SA Market Insights, and drives new methods that can be applied to other industries. We have experience in a wide range of consumer business areas and love to extend this to new industries.
Consumer Industry Expertise
Food & Beverage
Consumer Packaged Goods
IT Services
Smart Home
Smart Devices
Pet Products
Electronic Devices
Retail
Security Solutions
Software
Professional Services
Education
Property Management
Automotive
Telecommunications
Health Care
Furniture
Media and Entertainment
Fashion and Accessories
Houseware
Appliances
Online Security and Privacy
Let’s Talk
Whatever your business research needs, we would love to hear about them, and share our thoughts on approach.