About half of the research SA Market Insights conducts is for B2B companies, finding specific targets of decision makers, users, or prospects for a particular industry and offering. The sample itself is the most critical part of any B2B research and we go to great lengths to ensure a high-quality, reliable sample for every one of our B2B studies.
We have conducted thousands of B2B research projects across a wide range of industries spanning from early-phase planning all the way through post-launch assessment. Our experience in this space means we can leverage all of our knowledge of the space and apply it to your business questions. This streamlines the process and ensures that the research delivers exactly what you need for your business.
Common Research Topics Addressed for B2B Companies
- Brand Metrics and Competitive Assessment
- Brand Perceptions and Landscape
- Concept Assessment and Pricing
- Category and Market Dynamics
- Industry Trends
- New Product Development
- Product Extensions
- Product-Brand Alignment
- Feature Prioritization
- Platform Development
- Usage
- Target Market Profiling
- Decision Maker Profiling
- Purchase Journey Mapping
- Satisfaction and Usage
- Messaging Awareness and Tracking
B2B research is unique depending on the vertical and the offering, but leveraging learnings from one industry to another can support the design of a solid research plan. Some of the industry verticals where we have conducted B2B research include the following:
B2B Industry Expertise
Discrete Manufacturing
Process Manufacturing
Food & Beverage
CPG
IT Services
Video Solutions
Advertising, Marketing and CRM
SMBs
Software
Electronic Devices
Retailers and Wholesalers
Government and Public Sector
Professional Services
Education
Property Management
Oil & Gas
Utilities
Power
Automotive
Telecommunications
Pharmaceuticals
Life Sciences
Buildings, Infrastructure, Smart Cities
Chemicals
Public Safety, Private Security
Media
The most successful B2B companies follow a clear and ongoing process for conducting research. This ensures they stay on top of shifting market needs and opportunities and their competitive brand position, as well as optimize their offerings to ensure alignment with business goals. But our experience indicates that the most profitable and high-growth companies are regularly assessing their markets to measure progress and identify new opportunities. Two key areas of research are particularly valuable.
Let’s Talk
Whatever your business research needs, we would love to hear about them, and share our thoughts on approach.